Rome, July 7 (AP) - The voice set, deliberately soft, inviting you to spend your holidays in Italy, and scroll through the images of the prettiest spots in the country: Silvio Berlusconi in the next few weeks will be on national networks as an audio testimonial of Italian tourism, having lent his voice to the spot of the Ministry of Tourism which will begin airing a few days. "A great act of love, a noble gesture," said the proprietor of the ministry without portfolio, Michela Brambilla, made "without receiving compensation: it was conceivable, but it is better to clarify." And so, Bramble said, "we had a testimonial free consent and of great popularity." On the images of the most beautiful in Italy, which change for each of the many versions of the spot, Berlusconi said: "This you see is your Italy. A unique country, made up of sky, sun and sea, but also of history , culture and art. It 's a great country that you have yet to discover: it takes to get to know your holiday to Italy, your magical Italy. A commercial like that, always with the voice of Berlusconi, was later broadcasted on TV abroad. And the fact that the speaker is the Prime Minister is the data that puts more emphasis Brambilla, at a press conference at Palazzo Chigi: "It 's the first time that a prime minister puts his voice and his authority to the service Country: get in a game, go into a field to promote this country. What that Berlusconi is already a daily part of his work nationally and internationally, but such a thing had never been done before. " Nor can there be controversy over the fact that the voice is the premier spot on the national character: "I challenge anyone to criticize this aspect," said the minister. Brambilla, data in hand, notes that "Italians love Italy, but many have never visited the most beautiful places of our country, and this applies above all for young people and children, who often have already visited half of Europe but not all of Italy. " The Minister states that "nationalism is not a façade, but in 2009" were more than 43 million trips outside the borders, for 182 million room nights and pay a total of almost 14 billion spent by our countrymen al'estero. Recovering even a portion of this amount would be important for the tourist and for the entire country. For every euro spent on sleep, 4 more are spent on other sectors of the economy. "So," to invite the Italians to take advantage of those summer vacations to discover Italy is a must: in their own interest, because it is a beautiful country, system and in the interest of the country. "Moreover, there are many" potential "tourism" to recover revenue and encourage the resumption of the country. It 'the only industry that can not relocate, the only activity that produces revenue immediately, wealth and employment. "Tourism" should be valued and supported and that the government has done since taking office as no other government had done previously.

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